Combine them with our purchasing, shipping, accounting, parts and service staff, and I could go on for days about our people and their tremendous loyalty and effort. There is now a full-service restaurant area where the old location just had a few stools and tables and of course the bar. Four years ago they completely revamped their in-house game testing procedures.
It never gets old, and only becomes more rewarding as more successful projects flourish. Since its inception, ICE has produced a nice number of successful titles that continue to bring strong earnings to FECs throughout the global marketplace. This process, he said, has helped ICE implement invaluable feedback from players and game service technicians throughout the world, using that input to fine tune the final version of the product that will be released to market. As I mentioned before, its clean, well done, and all of the machines work perfectly. The interaction, excitement and reward of playing a redemption game is hard to replicate. Globally, the boom can be attributed to the usual economic factors such as favorable oil prices, stable local economies, low interest rates and increases in consumer spending, as well as the evolution of how and where people are consuming their meals. There is a lot of time spent on attending conferences and trade shows outside the typical FEC market in hopes of convincing many of these markets that the amusement and FEC industry is still an extremely profitable business if done under the proper guidance. While the number of individual companies owning fun centers has remained relatively constant, the actual number of locations has increased significantly. That should speak volumes about our level of commitment to after sales service. Many of these centers are incorporating new budgets and committing new dollars to game rooms along with several major attractions that offer their guests lots to do and even more diversified activities. And finally, we have the utmost respect for Paul Williams. On the equipment side, the factory added a lengthy list of advanced manufacturing equipment. He has assembled a really nice team and truly runs his business aligned with the same principles and ethics that have always been important to my father, Ralph, making Sega a natural European partner for ICE. Even at the old location, I started seeing more newer machines come in, instead of the same ones they had forever. This concept of charging more per play was carried over to other games as well. They increased the number of CNC equipment from two to six, bought a new laser machine, added a Schleuniger harnessing machine, and bought an SMT machine enabling ICE to manufacture its own circuit boards. Now with the average spend per customer increasing, while simultaneously spending more time under one roof, FECs saw an influx of attendance and revenue that was unprecedented since the golden ages of Pac-Man in the s. The FEC boom is tied to the overall experience that customers are enjoying under one roof. ICE spends months, sometimes years, developing and testing these gameplay experiences. While some other coin-op companies and sectors were reeling from the devastating effects of the financial and housing crises of and , ICE made a significant investment in itself and its future. There is now a full-service restaurant area where the old location just had a few stools and tables and of course the bar. They also have a new parents lounge, a quiet place where parents can sit and relax while kids play the games. While in many industries, including our own, manufacturing is being relocated, we have continued to invest in our infrastructure here in Western New York and will continue to do so. The growth can be attributed to lots of great new product, but also from the continued education on behalf of both distributors and manufacturers. Not to mention the support they receive from Rebecca Hirsch and Mike Tobin. Rarely was a game found that was not working. Luckily for both sides of the equation, as ICE was investing in diversifying its product line, operators worldwide started to became more willing to invest in their facilities, adding attractions, enlarging game room space, expanding redemption counters and increasing staff.
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