One newly added menu item has been a big hit since its introduction a few months ago. Crack Shack is the second successful collaboration for Blais and Rosen, a La Jolla-based entrepreneur and passionate foodie. The Encinitas location also has a children's sandbox area, which replaces the bocce ball court in Little Italy.
On a typical Saturday, the fast-casual restaurant at Juniper Street and Kettner Boulevard sells up to chicken sandwiches and countless orders of fried chicken and other chicken-and-egg-themed items. The new design, which Rosen said "has a bit of grit in it," incorporates chicken wire, wood from an old red barn and corrugated metal walls from a chicken shed. Health-conscious Encinitas may seem an unlikely spot for a fast-casual fried chicken outlet, but Crack Shack is no KFC. The team assumed the restaurant would have a steady flow of business all day hours are generally 9 a. There will be seating for about Rosen said he has applied for a full liquor license. Originally, Rosen said he planned to remove much of the roof, but during renovations he uncovered a handsome wood beam ceiling and decided to leave it in place. Rosen built it inside a former Coco's restaurant, which started out as a Bob's Big Boy in Customer Schulenburg said he thinks the open-air look gives Crack Shack a uniquely California vibe. Instead, the Crack Shack had a line around the block on its opening morning and by the end of that day had sold out all the food it expected to last five days. A third location has been leased in Costa Mesa for a March opening. I think it's great they're coming here. Tuesday they had a walk-through of the finishing touches at the new location. Instead, the walls have been replaced with paneled, floor-to-ceiling windows that slide back to let in fresh air. Ideas for an expanded dessert menu were shelved when the company realized diners were too full after their meals. He has said in the past he doesn't see the concept growing beyond sunny Southern California because of its indoor-outdoor design. Crack Shack was an instant success that Blais said has far exceeded his expectations. Blais, who lives in Del Mar with his wife and two daughters, said customers are willing to set aside their diets and pay a little more for good ingredients. The Encinitas location will have a similar footprint to the original, though with a larger stand-alone kitchen to better accommodate demand. It became an instant smash and landed on dozens of "best of" lists including MSN's top 18 chicken restaurants in the U. The first Shack opened in Little Italy in November Encinitas thrives on new concepts and I think it will be a big success. Requests for new products are endless, Blais said, with a chicken-and-waffles dish being a particular favorite. Crack Shack is the second successful collaboration for Blais and Rosen, a La Jolla-based entrepreneur and passionate foodie. Blais said he and culinary team led by executive chef Jon Sloan will develop a few items unique to the Encinitas store, including the healthier option of rotisserie chicken.
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